In the wake of the coronavirus pandemic and subsequent stay-at-home orders, many individuals found themselves facing uncertain times, including Anastasia Bendebury and Michael Shilo DeLay. Both employed in professions related to science and education, the couple was suddenly furloughed from their respective jobs – Bendebury from her role in guiding science and wine tours, and DeLay from his position teaching high school physics. However, rather than succumbing to the challenges posed by this abrupt change, they seized the opportunity to pursue their shared passion for science in a new and entrepreneurial way.
Transitioning to Entrepreneurship
As Oregon implemented strict measures to combat the spread of the virus, Bendebury and DeLay found themselves with ample time on their hands due to the furlough. Recognizing an opportunity to turn their passion project into a viable business, they embarked on a journey to establish Demystifying Science, a platform aimed at elucidating complex scientific concepts for a broader audience.
Building the Platform
With the launch of their website, demystifyingscience.com, just weeks before the stay-at-home orders were issued, Bendebury and DeLay initially intended to use it as a portfolio to showcase their writing skills. However, they soon realized the potential for something greater – a media company dedicated to making science accessible and engaging. Leveraging their diverse skill sets and interests, they began producing content and promoting it through various channels, including social media platforms.
Expanding Content Reach
To further broaden their audience, Bendebury and DeLay ventured into video content creation by launching a YouTube show featuring two fictional aliens on a mission to demystify scientific concepts. Concurrently, they secured their first commissioned piece for Nautilus Magazine, marking a significant milestone in their entrepreneurial journey.
Advice for Quarantined Couples Pursuing Projects
Drawing from their experience, Bendebury and DeLay offer valuable advice to other couples seeking to embark on entrepreneurial endeavors during periods of self-isolation:
- Identify Shared Interests and Skills
- Find a project that aligns with both partners’ interests and abilities.
- Engage in open and honest discussions to discover a mutually compelling venture.
- Assess Sacrifices and Commitments
- Determine what sacrifices are necessary to pursue the project.
- Be prepared to devote considerable time and effort to achieve success.
- Explore Monetization Strategies
- Consider various avenues for monetizing the project, ensuring alignment with personal values.
- Explore business-to-business opportunities for revenue generation.
- Navigate Collaboration Challenges
- Foster effective communication and collaboration, particularly in the context of a romantic partnership.
- Embrace constructive criticism and maintain a supportive environment for idea exchange.
- Embrace Global Opportunities
- Leverage remote work capabilities to build a global community and enhance project outreach.
- Embrace a long-term vision for growth and impact, despite the current challenges.
Looking Ahead
Despite the uncertainties posed by the pandemic, Bendebury and DeLay remain optimistic about the future of Demystifying Science. With a steadfast commitment to their vision and a resilient spirit, they envision building a thriving media company that fosters a deeper understanding of the natural world. As they continue to navigate the challenges of entrepreneurship, they urge others to seize the present moment and pursue their dreams with determination and resolve.
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